Every directory should answer that on the way in. Most bury it. Ours is the second thing on the page.
The largest medical spa directory in North America advertises tens of thousands of “verified listings.” Its verification is: scraped from Google Maps, minimum three stars, with paid featured placement on top. Nothing is checked against a licence. Nothing is checked against anything.
Meanwhile the two things a patient most needs to know — is this person registered, and who authorized them — are sitting in free public databases that almost nobody thinks to search. That gap is the entire product.
Know Your Injector is operated by Loveseyland Ltd., a Toronto media studio. Loveseyland also runs a marketing compliance practice that sells services to clinics in this sector.
That is a real conflict of interest, and pretending otherwise would be worse than having it. So here is exactly where the wall sits.
A verifier that sells services to the people it verifies is a ratings agency paid by the issuers. It doesn't matter how carefully it behaves — the structure is what people judge, and they are right to. So the compliance practice lives on Loveseyland's own site, is never marketed through this one, and takes no signal from it.
Claim your profile, get verified, take the badge, and use our education library with your patients. None of it costs anything and none of it involves talking to us.
Claim your profileLoveseyland's compliance practice audits clinic marketing against Health Canada, CPSO and CNO requirements and rebuilds it. It is a separate company offering, not sold on this site, and engaging it changes nothing about your listing.
What that involvesWe link to it once, here, on the page that discloses the relationship — rather than pretending the connection doesn't exist or letting it colour the rest of the site.
The model runs anywhere a nursing or medical college publishes a searchable register — which is every Canadian province, plus the UK, Australia and most US states. We're doing Ontario properly first.